How to make your banner ad an effective marketing tool
Banners are an important component of a website which main roles are building a brand, advertising, and linking. When used effectively, they grab the user’s attention, and as a result increases traffic to your site. Banners serve as a useful marketing tool in strategic planning for marketing and sales of your services and products. They should be carefully designed, displaying interesting content that is simple, well-organized, easily readable, and guides the user with a ‘call to action’ button.