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How to make your banner ad an effective marketing tool

Banners are an important component of a website which main roles are building a brand, advertising, and linking. When used effectively, they grab the user’s attention, and as a result increases traffic to your site. Banners serve as a useful marketing tool in strategic planning for marketing and sales of your services and products. They should be carefully designed, displaying interesting content that is simple, well-organized, easily readable, and guides the user with a ‘call to action’ button.

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Color psychology in marketing and branding

The psychology of color is an interesting topic which carefully examines the reactions and emotions of people when exposed to particular colors. Everyone reacts differently to seeing certain colors and depending on where you live, they can be interpreted differently. Colors can evoke different moods and feelings. Therefore, we can use this valuable information to our advantage for marketing purposes, use in sales and advertising improvements.

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Benefits of Internet Marketing for the Customer

Why do people use the Internet? And how can you use that information to your advantage to help strengthen your business?

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Ways to recycle your old electronics

With newer versions of cell phones, televisions, tablets and computers coming out every year, our old electronics may end up sitting in the closet or even end up in the trash. Here are a few ways which you can get rid of your unwanted devices so they don’t end up in a landfill. 

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Should you redesign your website?

A website is one of the best investments that one can make for a business, and often requires a good amount of effort and time to make it successful. You may have a website that looks ‘acceptable’ in your mind, however you might reconsider redesigning it after asking yourself the following questions: 

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The importance of HEO and SEO for online business

Optimization of websites on search engines like Bing and Google is a popular topic. An algorithm is what search engines use to decide how relevant the information is to what a user is actively looking for. They collect information and content from a site, analyze it, and then rank the page among the search results. The quality of content is an essential part of good optimization.  

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How do you prevent your website from being hacked?

Do you use the same password for all of your online accounts? Are you posting private information on social networks? If your answer is yes, you are a potential target of a cyber attack. 

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