Why SEO Is One of the Best Client Acquisition Strategies for Law Firms?
Search engine optimization (SEO) is the process of grooming your online presence so your website ranks higher in search results. SEO for law firms is so valuable because it puts your practice in front of potential clients at the time they are searching for your services. That’s the reason SEO leads have a 14.6% close rate, compared to only 1.7% for outbound leads like print ads.
HOW SEO WORKS
Here’s how SEO works: Google and other search engines crawl pages on the web, categorizing them and indexing them in a database. When you search for something, it’s like you’re putting in a request to the database. Google uses machine learning and artificial intelligence to decipher your search term and present web pages you’ll find the most useful.
Here’s where SEO comes in. Search crawlers speak a different language than we do—HTML. So, they need some extra help to determine what a web page is about so they can correctly index it. SEO professionals know precisely what works to increase your SEO rankings for long term organic ranking improvement.
Search Engine Optimization is not a just a “One and Done” operation of plugging in some key words to your website. An effective SEO strategy requires a series of proven, ongoing steps:
Step #1: Create a List of Keywords.
Step #2: Analyze Google’s First Page.
Step #3: Create Something Different or Better.
Step #4: Add a Hook.
Step #5: Optimize For On-Page SEO.
Step #6: Optimize For Search Intent.
Step #7: Make Your Content Look Awesome.
Step #8: Build Links to Your Page.