{"id":286,"date":"2019-06-25T14:09:58","date_gmt":"2019-06-25T14:09:58","guid":{"rendered":"https:\/\/webelevated.com\/?p=286"},"modified":"2023-01-05T16:25:54","modified_gmt":"2023-01-05T16:25:54","slug":"color-psychology-in-marketing-and-branding","status":"publish","type":"post","link":"https:\/\/webelevated.com\/blog\/color-psychology-in-marketing-and-branding\/","title":{"rendered":"Color psychology in marketing and branding"},"content":{"rendered":"<p>The psychology of color is an interesting topic which carefully examines the reactions and emotions of people when exposed to particular colors. <!--more-->Everyone reacts differently to seeing certain colors and depending on where you live, they can be interpreted differently. Colors can evoke different moods and feelings. Do you know that ninety percent of customers form an opinion of a brand depending on the colors? This is often occurs at a subconscious level, and plays a critical role in reaching out to your target audience and in building a strong brand. Impulse buyers tend to be attracted to the colors black, red, royal blue (ex. clearance sales). Those who are on a budget or have planned their purchases are typically interested in blue-green, pink and navy blue products. Each color has its own meaning and can differ from culture to culture.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-313\" src=\"https:\/\/webelevated.com\/wp-content\/uploads\/2019\/06\/website-colors.jpg\" alt=\"\" width=\"1280\" height=\"926\" srcset=\"https:\/\/webelevated.com\/wp-content\/uploads\/2019\/06\/website-colors.jpg 1280w, https:\/\/webelevated.com\/wp-content\/uploads\/2019\/06\/website-colors-300x217.jpg 300w, https:\/\/webelevated.com\/wp-content\/uploads\/2019\/06\/website-colors-768x556.jpg 768w, https:\/\/webelevated.com\/wp-content\/uploads\/2019\/06\/website-colors-1024x741.jpg 1024w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<ul>\n<li><strong>Black:<\/strong>\u00a0This color is related to elegance and formality, but it can also have a negative connotation,\u00a0 symbolizing fear, sadness,\u00a0 the unknown.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Green:<\/strong>\u00a0This color is typically related to growth, relaxation, safety and often linked to ecological importance and healthy products.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Blue:<\/strong>\u00a0This color is associated with peace, tranquility, intelligence, and authority, and is often helps in meditation and relaxation.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Orange:<\/strong>\u00a0This particular color is commonly represents joy, happiness, creativity, and success. It is associated with the Sun and is used for stimulation of the mind.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Yellow:<\/strong>\u00a0This color is related to joy, happiness, youthfulness, and intellect. It can help one begin a new idea and helps to stimulate mental activity.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Purple:<\/strong>\u00a0This particular color symbolizes power, wealth, luxury and, ambition. It is also commonly linked to wisdom, creativity, and dignity.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>White:<\/strong>\u00a0Most often associated with light, purity, heaven, and cleanliness. It is considered to be the color of perfection and security.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Red:<\/strong>\u00a0Red symbolizes energy, passion, and power and has a tendency to attract more attention than any other color. Often is an indication of danger.<\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-314\" src=\"https:\/\/webelevated.com\/wp-content\/uploads\/2019\/06\/webelevated-colors.jpg\" alt=\"\" width=\"1280\" height=\"853\" srcset=\"https:\/\/webelevated.com\/wp-content\/uploads\/2019\/06\/webelevated-colors.jpg 1280w, https:\/\/webelevated.com\/wp-content\/uploads\/2019\/06\/webelevated-colors-300x200.jpg 300w, https:\/\/webelevated.com\/wp-content\/uploads\/2019\/06\/webelevated-colors-768x512.jpg 768w, https:\/\/webelevated.com\/wp-content\/uploads\/2019\/06\/webelevated-colors-1024x682.jpg 1024w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<p>Colors can have the complete opposite reaction of what we intend for them to have, based on either culture or association, so they need to be chosen carefully. The colors\u2019 effect depends on the tone level and how often they are used. If you are brave enough to use color on the other side of the spectrum, your business will feel more unique and stand out from the competition. The key to success is exploring the market, the competition and the designer having a good understanding of the company to create a visually appealing brand.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The psychology of color is an interesting topic which carefully examines the reactions and emotions of people when exposed to particular colors.<\/p>\n","protected":false},"author":1,"featured_media":1213,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/webelevated.com\/wp-json\/wp\/v2\/posts\/286"}],"collection":[{"href":"https:\/\/webelevated.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webelevated.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webelevated.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webelevated.com\/wp-json\/wp\/v2\/comments?post=286"}],"version-history":[{"count":1,"href":"https:\/\/webelevated.com\/wp-json\/wp\/v2\/posts\/286\/revisions"}],"predecessor-version":[{"id":1214,"href":"https:\/\/webelevated.com\/wp-json\/wp\/v2\/posts\/286\/revisions\/1214"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webelevated.com\/wp-json\/wp\/v2\/media\/1213"}],"wp:attachment":[{"href":"https:\/\/webelevated.com\/wp-json\/wp\/v2\/media?parent=286"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webelevated.com\/wp-json\/wp\/v2\/categories?post=286"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webelevated.com\/wp-json\/wp\/v2\/tags?post=286"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}